The Washington Ballet
2024 Season Program and Brochure
Season Program Graphics
Role: Creative Direction Consultant
In a dynamic partnership with The Washington Ballet's marketing team and artistic director, my team and I played a pivotal role in shaping the visual and thematic direction for the 2024-2025 season. This collaboration focused on crafting unique identities for each of the season’s four main programs, ensuring that each narrative was visually compelling and aligned with the ballet’s artistic goals. Together, we worked diligently to launch the entire campaign.
2024-2025 Season Brochure
Role: Creative Direction Consultant
For The Washington Ballet's 2024-2025 season, I led the design of a comprehensive brochure that serves as the cornerstone of the season's promotional materials. This essential guide encapsulates the elegance and dynamism of the upcoming ballet performances, providing audiences with a detailed preview of what to expect.
This project not only showcased my capability to manage and execute a complex design project but also deepened my skills in creating effective promotional materials that resonate with diverse audiences.
Key Features of the Brochure:
Program Overviews: Each of the season’s four main programs—"when WE take flight," "ALICE in wonderland," "The Nutcracker," and "trancenDANCE"—is showcased through vivid imagery and engaging narratives that capture the essence of the performances.
Artistic Insight: The brochure includes a special section dedicated to the Artistic Director, offering insights into the creative vision driving the season and highlighting key artistic endeavors and achievements.
Venue Information: Detailed descriptions of the different theatre venues, including seating arrangements and accessibility options, are provided to enhance the attendee experience.
Subscription and Pricing Details: Comprehensive information on various subscription packages and pricing options is prominently featured, enabling patrons to explore different ways to engage with the season’s offerings.
Enhanced Accessibility: Designed with accessibility in mind, the brochure includes easy-to-read layouts and is available in multiple formats to ensure all ballet enthusiasts can enjoy the content.
Design Process:
Collaborative Development: Worked closely with the marketing team and artistic director to ensure the brochure’s content was accurate and aligned with the overall promotional strategy.
Creative Layouts: Employed sophisticated graphic design tools to create elegant and intuitive layouts that facilitate an enjoyable reading experience.
Quality Assurance: Conducted multiple rounds of revisions and engaged with print specialists to ensure the highest quality of printed materials.
