National Republican Senatorial Committee 2022
The National Republican Senatorial Committee (NRSC) is the only national organization dedicated to electing and supporting Republican candidates for the U.S. Senate. With a focus on strengthening the Republican Senate majority, the NRSC leads fundraising, strategy, and voter outreach efforts to win key races nationwide.
As Creative Director for the NRSC, I led the design and creative strategy for the committee generating $53M in annual revenue. I directed donation upsell programs and implemented A/B testing for ads, email, and SMS to optimize digital fundraising efforts. During my time, I helped grow the donor list by 115%, increased digital ad and email production by 60%, and drove record-breaking engagement through impactful visuals, animations, and landing page designs.
Operación ¡Vamos!
The NRSC's Operación ¡Vamos! aimed is a grassroots campaign aimed to get out the Hispanic vote in nine states with key Senate races.
I was responsible for creating the logo and all associated printed materials. This role involved creating a visual identity that resonated with the Hispanic community and supported the program's mission to engage voters effectively.
